From what I have read some of the most important aspects to consider are:
Put time into your table design. I have been doing just that. I was reading the Saponifier magazine and came across an article on table displays for craft shows. When I saw their idea I knew it was perfect for Reeny’s Butterflies, Blooms, & Bees. Their idea was accomplished with flower pots that were painted. Each pot would hold different soaps etc. What a perfect idea! What could be better than to use flower pots with butterflies and bees? I spent most evenings last week spraying the pots with acrylic clear paint and then painting each pot a different color to go with my logo theme. I painted the pots green, pink, orange, and teal blue. I plan on staggering the height of the pots to add eye appeal. I need to decorate with a few scrapbooking stickers of butterflies, flowers, and bees. I also plan on drawing a couple of larger signs in the shape of a butterfly, and bee to place in the two larger pots. I ordered a center display from Etsy, that hold 48 bars of soap. I got material to make a table cloth. The material is very bright and has honey bees on it. I think the table will look great and the colors will be inviting for customers. I plan on doing a test run of my table this week so that I know exactly how I am going to place everything. I still need to label all my bars of soap which will take hours.
Bring Food, Drink and Friends. I have sent a Facebook notification to all my friends. I plan on sending a reminder mid week. I am hoping that they will support me and come to the craft fair. It will be a long day so I do plan on wearing comfortable shoes. It is important to dress well. It is also important to bring snacks and bottled water. A craft fair can be busy and there is little time to eat. Making sure I stay well hydrated is important.
Prepare for Payments. I downloaded a smart phone application. I got the PayPal Here device and downloaded the app. I have practiced how to work the device but I am still nervous about using it since it is new to me, and I have never really used something like this before. I plan on bringing $100 in change.
Making Business Cards Meaningful. I have order 200 business cards, but I am concerned that that really isn’t enough. The cost of starting a business and preparing for your first craft fair can be astronomical. I plan on placing a business card with each order. I also painted a flower pot bottom to place cards on my table for people to take. I made a sign in sheet for people to put their name and email.
Get Organized. There are so many items that are necessary for a successful craft fair. Some examples: cashier box or something to hold cash, checks etc. Calculator, tape, stapler, scissors, markers, pens, push pins, small notebook, receipt book, phone charger especially using the new credit card devices. I created an inventory sheet, pricing cards for my table, custom order signs. There are so many things to think about my mind is spinning!
Buying is a very personal experience. People shop at craft fairs because they don’t want the Big Box Store Experience. It is important to tell your story. I want to make sure people know that I use only organic materials in my soaps and that they are terrific for their skin. But I also want them to know how I got started making soap, and that I use my honey and beeswax and products from my yard, in many of my products. I want to tell my story. Many of the articles said to “Believe in Yourself and your Product.” I do! Well I think I do. I will feel more confident after my first craft fair.
The most important part of any booth is a big Smile! As Anne Marie Faiola, the Soap Queen says Smile, Smile, and Smile!
Wish me luck and come visit my booth. I will be booth #11 at the Perrine Craft Fair. See you Saturday November 9th. Here is the link: